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Privacy Policy

How we collect, use and protect your personal information — in full compliance with the Protection of Personal Information Act 4 of 2013 (POPIA).

Smean Distribution (Pty) Ltd, trading as Labelex
Last updated: May 2026

At Labelex we take your privacy seriously. This policy explains what personal information we collect, why we collect it, who we share it with, and what rights you have over it. We are committed to handling your data responsibly and in full compliance with the Protection of Personal Information Act 4 of 2013 (POPIA).

// 01 Who We Are

The responsible party for your personal information is:

The Information Officer responsible for data compliance can be contacted at info@labelex.co.za.

// 02 What Personal Information We Collect

We only collect information that is necessary to respond to your enquiry.

2.1 Enquiry Form Submissions

  • First name and last name
  • Company name
  • Email address
  • WhatsApp number
  • Product interest
  • Message content

2.2 Device and Usage Information

Collected automatically when you visit our website:

  • IP address
  • Browser type and version
  • Pages visited and time on site
  • Device type (desktop or mobile)
  • Referring website or search term

This data is collected via Google Analytics in anonymised, aggregated form. It does not identify you personally.

// 03 Why We Collect Your Information

  • To respond to your product enquiry or quote request
  • To communicate with you about your label manufacturing requirements
  • To understand how our website is used so we can improve it
  • To comply with our legal obligations under POPIA

We do not collect your information for unsolicited marketing. We will not contact you with promotional material unless you have specifically requested it. We do not sell, rent, or trade your personal information.

// 04 How We Collect Your Information

  • Directly from you when you complete and submit our enquiry form
  • Automatically when you visit our website, via Google Analytics cookies

We do not purchase data, use third-party lists, or collect information from any source other than those described above.

// 05 Who We Share Your Information With

We do not sell, rent, or trade your personal information. We share your data only with the following service providers and only to the extent necessary:

5.1 Formspree

Our enquiry form is processed by Formspree (formspree.io). Formspree securely transmits your submission to our business inbox and does not use your data for any other purpose.

5.2 Google Analytics

We use Google Analytics to understand how visitors use our website. It collects anonymised usage data and does not identify you personally. Opt out at any time: tools.google.com/dlpage/gaoptout

5.3 Legal Disclosure

We may disclose your information if required by law, court order, or a regulatory authority, or where necessary to protect the rights or safety of Labelex or others.

// 06 How Long We Keep Your Information

We retain your enquiry information for as long as reasonably necessary to respond to your request, maintain records of business communications, and comply with applicable legal obligations.

To request deletion, email info@labelex.co.za. We will action this within a reasonable time unless legally required to retain it.

// 07 How We Protect Your Information

  • Our website is served exclusively over HTTPS
  • Form submissions are processed through Formspree's secure, encrypted infrastructure
  • Access to our business inbox is protected by password and two-factor authentication
  • We do not store your personal information in any publicly accessible location

No method of transmission over the internet is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute security of information transmitted electronically.

// 08 Cookies

A cookie is a small text file stored on your device when you visit a website. Our website uses two types:

8.1 Functional Cookies (Session)

Essential for the website to load correctly. Temporary — deleted automatically when you close your browser.

8.2 Analytics Cookies (Persistent)

Set by Google Analytics. Collect anonymised data about how visitors use our site. Remain on your device for a set period. Disabling these will not affect your ability to use our website.

Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Learn more about cookies: www.allaboutcookies.org

// 09 Your Rights Under POPIA

The Protection of Personal Information Act 4 of 2013 gives you the following rights over your personal information held by Labelex:

  • Right to accessRequest a copy of the personal information we hold about you
  • Right to correctRequest that we correct or update any inaccurate information
  • Right to deleteRequest that we erase your personal information from our records
  • Right to objectObject to processing of your information if you believe we have no lawful basis to hold it
  • Right to complainLodge a complaint with the Information Regulator of South Africa

To exercise any of these rights contact us at info@labelex.co.za or WhatsApp +27 78 985 2732. We will respond promptly and in accordance with POPIA.

// 10 The Information Regulator

If you are not satisfied with how we handle your personal information, you may lodge a complaint with the Information Regulator of South Africa:

Website www.justice.gov.za/inforeg

Email inforeg@justice.gov.za

Address JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

// 11 Minors

Our website is intended for business use only. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information through our website, contact us at info@labelex.co.za and we will delete it without delay.

// 12 Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend you read their privacy policies independently.

// 13 Updates to This Policy

We review this policy periodically and update it when required. The date of the most recent update is shown at the top of this page. Continued use of our website after any update constitutes your acceptance of the revised policy.

// 14 Contact Us

We are committed to resolving any privacy concerns promptly and transparently.

Have a question about your data?

Contact us directly and we will respond promptly.

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